21. Why you Need a Management Manual

One of the great benefits of investing in a franchise is that you receive a clearly defined step by step guideline (Operations Manual) on how to successfully execute the procedures of a brand (product, service and image) that consumers like enough to exchange their money for that product/service. These are only half of processes of a business and that is why this operations manual is not enough to achieve success as an entrepreneur. www.AmericanFranchiseAcademy.com