How to Build a Dream Team for Your Franchise
Dec 03, 2024
Having a dream team for your franchise means that anything is possible in your organization. However, if you don't follow the proper steps to build such a dream team, you can end up struggling and never accomplishing that goal.
In this blog post, I’ll share the steps I recommend you take to build that dream team that will help you achieve all of your business and financial goals.
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Step #1: Define what your dream team looks like
Your definition of a “dream team” may differ from the one in sports, and it may not even be the same as what other franchisees or business owners call “a dream team”.
It depends on where your business is and where you want your business to be in the future. For example, if you are in a fast-growing, aggressive mode, then your dream team should include people who are excited and want to grow within your organization so that you can quickly develop them and turn those team members into unit managers and future leaders of your organization.
On the other hand, if growth is not your focus and instead, you want to improve quality, then the dream team for your franchise would have to be comprised of people who have been with you for a long time, who are properly trained and who love what they do every day and want to continue to do it. So, as you can see, there's a little bit of a difference between one dream team and another.
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Step # 2: Document that profile
You shouldn’t be in charge of hiring everyone in your franchise business all the time, especially if you want to become a Multi-Unit Franchisee. You need to clearly document the skills and characteristics you seek in potential candidates so that when you delegate this critical task to your leaders, they’ll understand what to look for during the recruitment and hiring process.
Documenting this profile guidance is going to be very important for them to be able to make the decision the way that you would, and it will help ensure that they select the right employees for your organization.
Without it, the process would be left to guess, which can result in poor alignment with what you expect and want for your organization and for the dream team you're hoping to build.
Step #3: Attract your dream team
The next step is to recruit and hire those amazing men and women who will fit the profile you're looking for to build the dream team for your franchise.
You have to make sure that, right from the get-go, the employee-employer relationship is set, and the leadership role’s expectations of what it is that you're looking for in them are clear. That will make you start in the right place.
Step #4: Have a non-exception hiring process
The fourth step is to define your non-negotiable rule for your hiring process. Within your clear profile documentation, you must be very firm as to what you're looking for and ensure your leaders know they can’t hire someone who does not meet these requirements and criteria. Otherwise, you will end up with a team that does not align with your expectations.
- If you leave room for flexibility in that process, then they're going to take that flexibility.
You might think this will slow down the hiring process, but that’s ok. The hiring managers and leaders must truly wait until the right person comes. And yes, that will delay your ability to build that dream team for your franchise, but in the long run, it will pay off big.
In case you missed it: Discover why you must hire slow and fire slow
Step #5: Train that dream team
Just because your dream team meets the qualifications and profile you're looking for, it does not mean that they know everything about your business. Especially if they are new employees and not internally promoted.
You need to have a robust training and development process to ensure that the dream team you are building has the tools and the knowledge to be confident and competent on the areas that you expect them to perform in.
Don’t skip this step because you could hire amazing people who may not want to stay in the company if they don't receive the proper training and support right from the beginning.
Step #6: Build a great culture
You will spend a lot of time, money, and effort to hire the amazing dream team to bring your franchise the results you want and help you achieve your business and financial goals. But if you don't build a culture that will make them want to stay with you for the long run, all that work and effort will be wasted because they might leave.
I strongly suggest you invest the appropriate amount of time in defining what that culture should be in your organization, what actions will be taken, and how you will make sure all the employees and leaders, yourself included, live by those principles and values every day.
Read about: "The Challenge Culture" from the Former Dunkin Donuts Chairman
Those are the six steps to build your dream team. By following them, you will be able to hire the people that best meet your expectations. They will help you shape and drive the culture in your organization as they align with the profile you're looking for.
Furthermore, having a dream team for your franchise will give you a significant advantage over most business owners, enabling you to achieve the business and financial results that you want and deserve.
If you'd like to learn more about how the American Franchise Academy can help you train your Unit Managers to be as profitable as possible or how to train your District Managers on their role, responsibilities, and winning routines, explore our elite development programs below:
Reflections:
- Are you providing your team members with the necessary training so they can grow within your company?
- What can you do to improve your organization’s culture?
- Are you hiring your staff thinking of today’s needs or with your vision set on the future of your organization?
- Have you identified employees with strong leadership potential? How are you motivating them?
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